Phygital
Day of the Dead — Immersive Experience

11 · Immersive Experience

Day of the Dead

Client
Grupo Carso
Creative Director
Luis Cardel
Experience Design & IP Development
Cocay Studio

A living village where one of Mexico's most sacred traditions evolves in real time.

A large-scale, story-driven installation that reimagined one of Mexico's most sacred traditions through a living, breathing immersive village. Technology, ritual and time-based transformation converged to create a space that felt both ancient and alive.

01 · Journey

Ancestral memory and celebration

Visitors moved through a multisensory journey of ancestral memory and celebration, guided by custom characters and original symbolism.

Day of the Dead — Journey

02 · Time

From day to night, in real time

The village evolved from day to night in real time, shifting light, sound and emotional tone. Robotics, video mapping, AR and interactive installations worked in harmony to shape a seamless narrative world.

Day of the Dead — Time

Gallery

Day of the Dead — image 1
Day of the Dead — image 2
Day of the Dead — image 3
Day of the Dead — image 4
Day of the Dead — image 5

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