
05 · Immersive Pavilion
Somos Agua
- Client
- SACMEX
- Location
- Mexico City
- Creative Director
- Luis Cardel
- Experience & Interaction Design
- Cocay Studio
A pavilion about the city's invisible relationship with water, built from data and light.
Somos Agua is an immersive pavilion dedicated to Mexico City's complex and often invisible relationship with water. Through light, architecture, interaction and movement, the experience transforms data and infrastructure into living poetry.
01 · Brief
For policy makers and the poetic imagination at once
The pavilion is composed of several interconnected installations, each exploring urban water as both a vital resource and a metaphor for flow, care and transformation. It was built in collaboration with SACMEX, the city's public water utility.

02 · Estado
Becoming water
At the heart of the pavilion is Estado, a cylindrical 360-degree installation whose structure mirrors the form of a pipeline. Four eight-thousand-pixel projectors cast immersive visuals across its surface while transparent flooring gives the illusion of floating above liquid motion. Surrounded by reactive sound and light, visitors experience the invisible pulse of urban infrastructure as something intimate and alive.

03 · Proveniente
What lies beneath
Using augmented reality and a custom app, visitors interact with a 1:10,000 scale model of Mexico City to explore the underground network of pipelines. A game invites users to simulate water use at home, drawing direct links between personal behaviour and collective systems.

04 · Coda
A body in the shape of a current
The final movement is a choreographed film loop created with dancer Raúl Tamez, projected holographically inside the pavilion, where the human body becomes water.

Gallery




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