Phygital
Somos Agua — Immersive Pavilion

05 · Immersive Pavilion

Somos Agua

Client
SACMEX
Location
Mexico City
Creative Director
Luis Cardel
Experience & Interaction Design
Cocay Studio

A pavilion about the city's invisible relationship with water, built from data and light.

Somos Agua is an immersive pavilion dedicated to Mexico City's complex and often invisible relationship with water. Through light, architecture, interaction and movement, the experience transforms data and infrastructure into living poetry.

01 · Brief

For policy makers and the poetic imagination at once

The pavilion is composed of several interconnected installations, each exploring urban water as both a vital resource and a metaphor for flow, care and transformation. It was built in collaboration with SACMEX, the city's public water utility.

Somos Agua — Brief

02 · Estado

Becoming water

At the heart of the pavilion is Estado, a cylindrical 360-degree installation whose structure mirrors the form of a pipeline. Four eight-thousand-pixel projectors cast immersive visuals across its surface while transparent flooring gives the illusion of floating above liquid motion. Surrounded by reactive sound and light, visitors experience the invisible pulse of urban infrastructure as something intimate and alive.

Somos Agua — Estado

03 · Proveniente

What lies beneath

Using augmented reality and a custom app, visitors interact with a 1:10,000 scale model of Mexico City to explore the underground network of pipelines. A game invites users to simulate water use at home, drawing direct links between personal behaviour and collective systems.

Somos Agua — Proveniente

04 · Coda

A body in the shape of a current

The final movement is a choreographed film loop created with dancer Raúl Tamez, projected holographically inside the pavilion, where the human body becomes water.

Somos Agua — Coda

Gallery

Somos Agua — image 1
Somos Agua — image 2
Somos Agua — image 3
Somos Agua — image 4

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