Phygital
Aquarium of Veracruz — Anamorphic LED Attraction

10 · Anamorphic LED Attraction

Aquarium of Veracruz

Client
Aquarium of Veracruz
Location
Veracruz
Creative Director
Luis Cardel
VFX & Animation
Cocay Studio

A 20 × 6 m anamorphic façade that turns a plaza into a portal to the ocean.

Outside one of Latin America's largest aquariums, we designed a cinematic LED façade that turns the plaza into a portal to the ocean. A 20 × 6 metre anamorphic screen anchors the experience, blending hyperreal illusion, spatial storytelling and narrative bursts designed for viral impact.

01 · Illusion

Where water breaks the frame

The piece invites passers-by into brief, otherworldly encounters — where water breaks the frame and the sea feels just within reach.

Aquarium of Veracruz — Illusion

02 · Format

Built for the street

Content is authored in short bursts, legible from a moving crowd and composed for the single vantage point where the illusion resolves completely.

Aquarium of Veracruz — Format

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