Phygital
Botto — Immersive NFT Experience

14 · Immersive NFT Experience

Botto

Client
Bright Moments
Creative Director
Luis Cardel
Installation & Experience Design
Cocay Studio

A chapel, not a showroom: a decentralised AI artist made tangible.

An interactive, art-driven installation created during Art Week to present the latest Bright Moments NFT collection in an emotionally resonant and elevated way. The space felt more like a chapel than a showroom, blending AI, ritual and human presence.

01 · Concept

An algorithm you can stand in front of

Centred on Botto, a decentralised AI artist completed by collective feedback, the experience translated blockchain and algorithm into something tangible and symbolic.

Botto — Concept

02 · Setting

A quiet ritual of interaction

Set within a high-end gallery, the installation invited collectors into a quiet ritual of interaction, where presence made the art feel real.

Botto — Setting

Gallery

Botto — image 1
Botto — image 2
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