08 · Immersive Experience
Dreams of the Ocean
- Client
- Aquarium of Veracruz & Cocay Studio
- Location
- Veracruz
- Creative Director
- Luis Cardel
- Narrative & Experience Design
- Phygital
An original IP: fifty minutes of mythic descent through the depths of the sea.
Set inside one of the largest aquariums in Latin America, Sueños del Océano is a large-scale, emotionally driven original IP designed as a location-based experience. It invites visitors into a mythic and sensory journey through the depths of the sea, where marine life becomes a living dream shaped by story, technology and imagination.
01 · Narrative
Zones, characters, rituals
Guests move through symbolic ocean zones guided by original characters and rituals. Jellyfish, mermaids and deep-sea passages lead the way in a multi-phase narrative.
02 · Technology
Projection, AR, RFID, choreography
The story is brought to life through projection mapping, augmented reality, RFID and spatial choreography. Designed for both children and adults, it blends interactivity, atmosphere and ecological storytelling into a space of wonder and transformation.
03 · Scale
Fifty minutes of continuous engagement
The journey unfolds over more than fifty minutes of continuous engagement, paced so that intensity and rest alternate across the full visit.
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