Phygital
Submarine Lab — Immersive Theme Park

09 · Immersive Theme Park

Submarine Lab

Client
BioParque Estrella & Cocay Studio
Creative Director
Luis Cardel
Narrative & Experience Design
Phygital

A submarine mission where visitors become part of ocean restoration.

Inside BioParque, BioParque LAB is an immersive submarine-inspired journey where visitors take part in a mission to help restore marine ecosystems. Through storytelling, interaction and environmental science, the experience invites people to see conservation not just as information, but as something emotional, shared and alive.

01 · Journey

Rooms as chapters

The journey unfolds across several rooms, each designed with narrative detail and hands-on engagement, exploring biodiversity, pollution and energy use.

Submarine Lab — Journey

02 · Operations

Forty visitors every five minutes

Up to forty visitors enter every five minutes. Subtle escape-room mechanics and micro-stories keep the experience personal at high throughput — guests are not only learning about the ocean, they are part of its protection.

Submarine Lab — Operations

Gallery

Submarine Lab — image 1
Submarine Lab — image 2
Submarine Lab — image 3
Submarine Lab — image 4
Submarine Lab — image 5
Submarine Lab — image 6

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