24 · AI Commercial
Luzion
- Client
- Phygital
- Year
- 2026
- Direction & Concept
- Luis Cardel
- Produced by
- Phygital
- Creative Direction
- Phygital Studio
- Generative Production
- Phygital AI Lab
- Edit
- Luis Cardel
- Sound Design & Mix
- Brontis Malagón
- Music
- Cucina Povera
- Colour & Finishing
- Phygital Post
A fully generative commercial built around light as the product.
Luzion is a spec commercial produced entirely with generative tools, made to prove that an AI pipeline can carry brand-grade craft: consistent talent, controlled art direction and a single unbroken light logic across every shot.
01 · Art Direction
One light, many rooms
The spot was designed around a single lighting rule applied across environments, so continuity is felt rather than explained — the hardest thing to hold in a generative sequence, and the reason the piece exists.
02 · Craft
Commercial rigour, synthetic camera
Boards, timing and sound were locked before any generation, then shots were produced to the cut. Post handled cleanup, grain, grade and a bespoke sound design pass.
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Frontières
AI Short Film