07 · Redesign of Experiences
MIDE
- Client
- MIDE — Museo Interactivo de Economía (pitch proposal)
- Location
- Mexico City
- Creative Director
- Luis Cardel
- Experience & Interaction Design
- Cocay Studio
Personal finance reimagined as an intuitive, emotional museum journey.
In the heart of Mexico City's Interactive Museum of Economics, this proposal reimagines a series of new exhibition halls as immersive journeys into the world of personal finance. Developed for a competitive pitch, the concept transforms abstract economic principles into intuitive and emotional experiences through interactive storytelling and spatial design.
01 · System
Fourteen stations, one ecosystem
The proposal outlined a full experience ecosystem across multiple rooms, with more than fourteen interactive stations focused on saving, credit, investment and everyday financial decision-making.
02 · Audience
Layered for every age
Designed for all ages, the content is layered and scalable — allowing students, families and professionals to engage at different levels. Each station blends hardware, software and UX systems into playful, story-driven touchpoints that turn data into action.
Gallery
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